All tips here are based on experience, not theory. I’ve wasted money so you don’t have to.
You can have the best product and price, but if your ad sucks -> no one clicks, no one buys.
Most stores fail not because the product is bad. It’s because their ad didn’t catch attention or didn’t build enough trust to convert.
That’s why I use tools like FBSPY right from the start -> to see which ads are actually spending big money right now in Meta Ads Library.
I don’t guess. I find proven winners, then rebuild them better.
Before I shoot anything new, I start lean. Here’s what I do:
If I get >5% ATC rate and a sale under €20 spent → I go deeper. If not, I cut it.
No emotion, just test → learn → iterate.
Forget fancy edits. Focus on structure that holds attention and delivers value.