📐 1. First Rule: You’re Not a Discount Brand

If you’re pricing your product based on what others do, you’ve already lost.

You’re not Temu. You’re not Amazon. You’re not here to make $2 per sale and hope for the best.

You’re building a margin-first business - or you're just donating to Meta.

💥 2. The “$20 Margin Minimum” Rule

If your product only makes you $5 profit after shipping, you’re already dead.

➤ Minimum Target:

• Product Cost (including shipping): max 33% of your selling price
• Minimum margin (after product cost): $20

Let’s say your product costs you $9 (incl. shipping):

• You must sell it for at least $29.99
• If you sell at $24.99 = ❌ not enough margin to absorb ad cost + return + processing + growth

📊 3. Understand ROAS Breakeven

You can't scale what you don’t measure.

🧮 Formula:

ROAS Breakeven = Selling Price / Profit per sale

Example:

• Selling price = €29.99