👀 1. Mindset First: You're Not Guessing, You're Investigating

If you're still choosing products based on what's trending on TikTok, you're playing roulette. The key isn't to chase trends, it's to find proof of scalability. My goal is simple: I want to see real money being spent behind a product before I touch it.

You're not looking for a "cool" product. You're looking for signs that someone, somewhere, is scaling it, hard.

🔍 2. The Method I Use (Every Time)

I run every idea through the same process:

1. Start with Meta Ads Library

   Search for ads that:

   • Have been running for at least 2 weeks
   • Come from Shopify stores (hint: FBSPY filters this)
   • Show multiple creatives (variation = testing = scale intent)

2. Estimate Ad Spend

   Look for signs that they're spending real money, not just boosting a post for $10. I want to see ads with high engagement + long run time + duplicated creatives.

3. Check Market Positioning

   Is the product solving a clear pain point? Is it marketed with urgency, problem-solution logic, or emotional angle? If yes → note it.

4. Avoid Obvious Saturation

   If you see 20 stores selling the exact same thing with the same ad, skip it. You're too late.

🛠️ 3. Tools I Use (All FREE)

Here’s what I use to speed this up:

• FBSPY → Chrome extension that reveals estimated daily spend, filters by Shopify, country, CPM, keywords, duplication. It saves hours and helps me avoid dead products. There’s a free version available to start with, and a Premium plan if you want to go faster and unlock advanced filters.
• Meta Ads Library → still useful for manual scanning if you don’t want to use tools yet.
• AliExpress & Amazon → just for price checks & reviews, not for finding the product itself.

If you’re not sure how to use FBSPY or even Meta Ads Library properly, There is a short video tutorial here: https://www.youtube.com/watch?v=aI1wyaRu_PE

📦 4. Real Example Breakdown

Product spotted with FBSPY this week: (Back Fixer)